Supporting the Slow Fashion Movement

Every fashion designer dreams of having their own label but I must admit, when I started Miles From 6 years ago I was ignorant about the enormous effect fashion production had on the planet.

In my prior 20 years in the fashion industry, no brand I'd worked for had ever mentioned the words ethical, sustainable, traceability or god forbid recyclable!

My education started after watching a documentary on a factory in India and its treatment of workers, fabric waste and its dumping of toxins into our seas. I was mortified and really had to have a long hard think about what impact I wanted (or more so didn't want) Miles From to have. I decided at that moment to become a slow fashion advocate.

Slow Fashion Symbol 

So, what exactly is slow fashion?

Put simply, it's an awareness around its approach to fashion that considers the processes and resources required to make clothing. It advocates for buying better-quality garments that will last longer, and values fair treatment of people, animals, and the planet along the way. 

Slow fashion is all about reducing consumption and production. It opposes the fast fashion model that emerged around 20 years ago, where clothes became cheaper, and trend cycles sped up.

I realised that the best way to keep this planet greener was to buy and produce less. We've since reduced our footprint further by incorporating bio-friendly packaging and carbon neutral delivery. Small steps, but every little bit counts. 

So if you're you're yet to get behind the slow fashion movement and want to know how to play your part;

  • Choose clothing made from high quality, sustainable materials like linen and cotton.
  • Choose garments that are more timeless than trend based
  • Shop in smaller (local) stores rather than huge chain enterprises
  • Look out for locally sourced and produced clothing. 
  • Look for brand that have fewer specific styles per collection, released twice or maximum three times per year, or brands that have permanent trans-seasonal collection
  • Find garments that are often made-to-order to reduce unnecessary production

If you're looking to make a small difference to this planet, consider investing in classic, well made pieces that you can wear on repeat, as well as supporting labels that are local and that add to the world, not take from it.

Robyn x

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