Preparing for Life Instyle

 Life Instyle is a beautiful trade event for retail. Now in its 17th edition, it will run over four days at the heritage listed, Royal Exhibition Building, providing the platform for 400+ unique and wonderful exhibitors to showcase design-led products for over 7000 of Australia’s retailers.

With a strong commitment to creativity and originality, the event provides an inspiration-filled sourcing experience with the latest curated, edited and local brands.

So what's involved in preparing for and showing at Life In Style? In short....a lot!!

As a platform that would enable us to reach the wider Australian market, Miles From first showed at Life Instyle in Sydney earlier this year.

Not quite knowing what to expect we signed up for Life InStyle's Training Wheels program in 2017, which is a Q&A event giving us access to a whole range of topics from stand design to social media marketing, as well as a talk from a panel of previous exhibitors each armed with their tips of 'do's and don'ts'.

If you're thinking of showing at the event for the first time, we highly recommend it!

Armed with a huge amount of info and enthusiasm we planned, designed, built, showed and sold our label in Sydney for 4 days. We worked incredibly hard, but were lucky enough to gain some fantastic new customers from each state (as well as our first ever NZ stockist!), whilst still having great fun with our fellow exhibitors!

This August we'll be showing in Melbourne, and we'll be going in with our eyes wide open! It won't be any less hard work, but with fewer surprises, and the added benefit of it being in our hometown!

So if you're a retailer looking for Australian made casual wear and premium basics, come and say hello at STAND 2225 between August 2 - 5. We'd love to show you what we've been working on!

Robyn x 

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